E-marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

E-marketing - Essay Example Web 2.0 helps to create websites that look and can act like desktop programs. The web2.0 space leads to the evolution of three distinct areas – user-generated content sites, social media applications and true online communities (Young, 2007). User-generated content also known as consumer generated media (CGM) reflects the expansion of media production through new technologies one of which is blogs. The term ‘weblog’ was coined in December 1997 by Jorn Barger in his â€Å"Robot Wisdom Weblog† (Johnson, 2007) although some claim that the earliest blog was the first web site created by Tim Berners-Lee in 1991 (Herring et al, 2005). Blog is the short form of weblog and blogs are commonly referred to as diaries and is not traditionally associated with formal library communication. The definition of blogs also differs and there is no consensus on what it actually is supposed to mean. While the Merriam-Webster Online refers to blogs as a website that contains online personal journal with reflections, comments and hyperlinks provided by the writer, Yahoo calls it a non-commercial website that contains dated log format with links to other websites. Edelson (2005) describes it in simple words as "just" a browser interface to web site publishing. This sort of publishing is easier for the user and different for the systems administrator. In other words blogs are basically websites where content can be added through a web browser. The user just has to type into the field and click and the blog is posted. Other features include automatic archiving of posts, a search engine, a calendar, timed release of postings, and perhaps most significant, commenting. Blogs also provide RSS (really simple syndication) Feeds. Websites also can provide this feed but blogs automatically refreshes it. Software is available to create and maintain blogs that are posted in reverse chronological order (Herring et al, 2005). The concept of blogging gained

Smart Phones Make People Antisocial Term Paper Example | Topics and Well Written Essays - 1750 words

Smart Phones Make People Antisocial - Term Paper Example The sole purpose of smartphones was to facilitate the people connectivity globally with ease. On the contrary, it is disconnecting those very people from others barely a touching distance away. This overdependence on smartphones on the social and economic perspective have created a lazy population who are not ready to get out of the comfort of their smartphones to physically engage in various social activities. Most commercial activities which in the past involved people venturing outdoors can now be done on the handheld devices by just a few taps on the screen such as shopping and banking services now involves just a few taps on the screen. This has limited people interaction in places such as shopping malls and banking halls, which in the past used to be blocked by hordes of people. The urge to engage in extracurricular activities in schools has been watered down by emergence of sports games that really do well on smartphones. People prefer playing their favorite game on the smartphone then go out to play physical games with the peers. A good example is a high reference in the youth on playing games like FIFA. Those games are loaded with fantasy, which is rare to get in the real world. Smartphones have brought up scenarios where one find people grouped together, but instead of chatting they are busily engaged on their devices. The devices have resulted in peers unintentionally, indirectly isolating themselves from other people, and paying little attention to their environment. Sometimes its is used as away of putting off someone whom one has little to talk about or is disinterested in engaging in talks or does not have patience for. At times smart phones are used by some people who want to look busy from other people views as a way of ignoring social responsibil ities (May & Greg 201). Most people to excuse themselves from social gathering or meetings use fake calls apps. They are usually set up such that they will indicate a fake

Race. Race as an Essentialist Concept & Race as a Social Construction Essay

Race. Race as an Essentialist Concept & Race as a Social Construction - Essay Example This paper will give a describe ethnicity and race through the social construction approach and primadialist approach. Social constructionist perspective states that the idea of race, which is best understood as the classification of individuals in terms of skin color, hair or body shape, is a biological concept employed when rationalizing and approving the unjust behavior towards groups of individuals by others. The instrumentalist approach further asserts that, social environments enhance the concept of races. Race only exists as long as it is in the collective agreement, imposition and agreement among people. Even if, race fall short of ontological existence, in the society it is real (Ishiyama & Breuning 218). According to social constructionist approach, ethnicity is viewed to be a contemporary instrumentalist symbol that advances the materialistic interests of different groups. These groups’ composition is subject to change due to competitive opportunities. Through this theory, ethnicity and ethnic groups are inventions or creations by opportunistic elites with the intention of manipulating the concept of ethnicity for their personal gain (Ishiyama & Breuning 222). The essentialist theory is based on the principles that, race is a reflection of essence intertwined in biological genes. It further states that race is an indication of traits or abilities, and it is unchangeable. Race to a primordialist is inborn, and a natural phenomenon which man cannot influence (Spencer 43). The primordialist approach is embedded in the view that ethnicity is a permanent feature which is rooted deeply in all essential experiences and activities performed by groups of persons. The approach asserts that individuals in society are divided on a permanent basis and in a manner that is unchangeable. Ethnic groups according to essentialist perspective are unique units categorized on the concept of a common origin. The concept of a common

Introduction to sources of evidence Essay Example | Topics and Well Written Essays - 2000 words

Introduction to sources of evidence - Essay Example essor Archie Cochrane, a Scottish epidemologist, and his book â€Å"Effectiveness and Efficiency: Random Reflections on Health Services†, which was published in 1972†. From then the advocates of the use of evidence-based learning in the field of healthcare have managed to position this practice as the best means for providing care for patients. Evidence-based poractice calls for the systemic review and judicious use of the available evidence. This means identifying the types of evidence that would be useful in making decisions on the practice of healthcare and the manner in which these can be integrated with the expertise that comes from clinical expertise and the choice of the client to achieving the best standards in the practice of healthcare. This provides the strength of evidence-based practice and from it also comes its limitations. The criteria of evidence-based practice calls for identifying the types of evidence. This means that there should be enough useful research studies done on the subject and the lack of it would leave gaps in the use of this practice. On the other hand a surfeit of literature causes the problem of sifting through this voluminous literature to identify useful information. (Guyatt, G. et al. Evidence-based medicine.(1992). A new approach to teaching the practice of medicine). The search for research studies to provide evidence for the practice of evidence- based medicine could be done in two ways. The first is using the collection of medical and nursing journals available in libraries. This means a lot of work in sifting through the journals available and is limited to these journals. Developments in the field of information and technology have provided a more convenient means in the Personal Computer and the Internet databases to enable more thorough searches through greater periods of time from the luxury of the chair at home. This does mean knowing having access to the databases and knowing how to use them. In this case the

An Approach to Productive Feedback for Teachers Essay

An Approach to Productive Feedback for Teachers - Essay Example First and foremost, Krissia Martinez started her article by presenting the struggle that teachers face, of which after an observation, became a required part of their evaluation systems in many states and districts. The author believes that there is a relationship between feedback and conversations, potentially the related coaching and teacher’s performance evaluations. In addition, the author believes that the relationship makes teachers weary and anxious, feeling threatened during classroom observations. Of course, anyone could feel the same if the observations are based on a certain area with no clear protocols, useful feedback or coaching ways with no helpful information and professional support (Martinez, 1). Also, Krissia Martinez explained the reasons that make teachers struggle during classroom observations. Then, she provides strategies to enhance the post-observation feedback conversation by The Carnegie Foundation, which is the key point of her article. The various strategies include an individual starting a conversation with a positive statement; good listening skills, addressing teacher’s concerns, co-developing next steps, and sequencing the conversation into a predictable format (Martinez,

Why It Is Important to Criminalize Possession of Cigarettes Research Paper

Why It Is Important to Criminalize Possession of Cigarettes - Research Paper Example Cigarettes were mass produced and advertisements were set up in every city. Cigarettes became incredibly popular. For much of this time, and certainly, in the late 20th century, cigarette companies became aware that their product was extremely dangerous and was causing cancer. They hid these facts from everyone. At the same time, independent medical practitioners were saying the same thing based on experience with their patients. It did not take a rocket scientist to realize that people could die from smoke inhalation. And yet the cigarette companies kept selling their products and deceiving the public. Cigarettes should have been banned then and there. Politicians should have stepped up to the plate for the Average Joe who w was suffering from cancer. Unfortunately, nothing happened. It is quite sad to see that the government has taken very little interest in an issue that has such a strong and clear ethical dimension. We elect our leader to stand up for what we believe is right. Ho wever, the American government was more interested in throwing people in prison for smoking marijuana than they were for arresting cigarettes executives who had perpetrated a massive, deadly fraud on the American people. This was truly shameful. But it is not too late to change things. Cigarettes should be banned. They are a severe poison and they should not be permitted to be sold in the marketplace. No government should permit companies to poison its people; even less so should companies be allowed to lie to both citizens and the government. Unfortunately, the facts on this matter speak for themselves. Even the scientists hired by these companies indicate that they have lied to the public and to the government about what is really in their product. As one recent news report put it: cigarette scientists had been altering their findings to hide the toxicity of their product: They also found, after obtaining evidence that additives increased toxicity, that tobacco scientists adjusted the protocol for presenting their results in a way that obscured these increases.

Media Influence Analysis Essay Example | Topics and Well Written Essays - 1500 words

Media Influence Analysis - Essay Example Both males and females see many advertisements on a daily basis, and they try to copy the image that is portrayed to them and try their best to make themselves similar to those individuals whom they find attractive as it is a part of our nature. It is in human nature to look beautiful and presentable in the society; the media certainly set standards of beauty in terms of the latest trend but most importantly it is the person’s own view as to how he looks towards the ads and the advertisers should not be blamed for any falsehood they promote. The idea of beauty and to look beautiful is a perception of one’s mind, which is mainly derived from advertisements. The ads affect the human mind to think about their looks in the society. â€Å"There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty† (Maraboli 112). According to the above-mentioned quote, natural looks are more beautiful and people should feel comfortable about themselves and their looks. On the contrary, in order to look good, they try different things. People change their hairstyles, hair colors, color of eyes to meet their needs. Many of them are worried about their weight as looking slim is considered as part of beauty. People use different techniques to look slim and without proper consultation they start skipping meals to which they refer as dieting. Skipping meals lead to severe disorders such as Anorexia, an eating disorder in which a person refuses to eat because they think they are too fat. Looking slim is a human perception of beauty, which is forced in their minds by ads. There are other things as well which people find attractive, and consider it as part of beauty. These changes in their body are permanent like tattoos and piercing. People have tattoos on